“Autonomy and Freedom of choice are critical to our well being, and choice is critical to freedom and autonomy. Nonetheless, though modern Americans have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, we don’t seem to be benefiting from it psychologically.” – from Ch. 5, The Paradox of Choice, Barry Schwartz
The marketing options of today are abundant & every small business owner just wants to make the right choice.
So they turn to their trusted friend Google & scour page upon page looking for the right one.The latest & greatest tools to best spread their message like nothing before it. Turns out, there are actually so many choices they find paralysis sets in & they are right back where they started.
Since there is a lot to choose from & you don’t have time to go through all the options, I’ve decided to help you out. The Essentials Marketing Tools Series will be a quick exploration of a specific marketing tool. On a weekly basis I’ll present a topic in infographic form for you to easily digest & make an informed decision.
The point really is for you to maximize your marketing reach & to stand above your competition. Who knows you could be using something in your business right now that’s just not working & you’re looking for a better option or something different.
In the first post we start with the infographic & discover more about what they are & why they work.
As you can see the infographic represent the best of all the marketing worlds. You can combine text, data & imagery into a cohesive story to not only spread your message but to get it understood.
Are you ready to make improve your content marketing through infographics? It’s easy to purchase my infographic service by visiting the product page! Comment below about your thoughts on infographics and share this post with your audience to help them.