Logo design is like music (or a song).
Nobody can seem to agree on what’s good & what’s bad!
Sure, there are guru’s out there that tell us the trends. And, there certainly is a difference between great logos, mediocre & terrible ones but that’s more of a feel thing than anything else.
For instance, is the Nike logo a great logo? If you are a supporter of the ‘Just Do It,’ movement than my guess is you’ll say that it’s great but if you are an Addidas lover you’ll probably say it’s nothing more than a checkmark. Where the Nike fan will respond by pointing out that Addidas is just 3 slanted lines.
The point I’m making here is that the look of a logo is subjective, it all depends on how we personally feel about the particular business in question. Since the logo is the representation of that business, our opinion on the look of the logo is solely based on our feelings about the business.
But, what makes a great logo?
If you were to take a step back & look at any high-profile logo without associating the feelings you have about the particular business, you’ll find they share some things in common.
A set of principles that travel across industry & know no bias. In the infographic below I offer you the 5 main principles that make up a great logo.
When it comes to your the logo there are some things you can’t control but there are important things you can. Just like a popular song has a catchy chorus, a ‘toe-tapping’ beat and a great melody, a great logo follows a set structure within its creative process.
Feel free to comment below on your thoughts about logo design.