It’s time we admit it, as entrepreneurs we all have control issues. There’s no way around it, if we didn’t we wouldn’t be entrepreneurs.
This mentality, whether healthy or not, comes the need to do it all. A “if you want something done right you need to do it yourself” thoughts leads us to seeking out do-it-yourself (DIY) ways to market our small business better. One of the first marketing activities we look take on is design.
Although this seems like a good idea at the time, the fact is you’re not a designer. Just like building a hour there are certain principles that go into a good design. They’re present in every great advertisement & regardless of how much technology changes they always will be.
So, if you insist on relying on DIY design in your marketing you should be aware of the following principles to improve your efforts.
There are so many ways you can market your business with design such as through social media, your blog/website, infographics, flyers, brochure & much more. Basically, design is everywhere when it comes to your marketing. If you keep these principles in mind you’ll instantly separate your business from the competition.
This is the first of a series exploring the principles of design. It will start out with the basics then will dive into the more specific subjects. The goal of this is to help the small business owner who relies on DIY graphic design to market their company. Each subject will be in infographic form for you to easily understand & remember.
Feel free to comment below if there are any specific topics you’d like this series to cover.