Color is one part of marketing that you can take for granted. It’s usually overlooked but if you understood color psychology you can all factors it influences.
I would guess that up until this point you probably based your color choices around your favorites. There’s nothing wrong with doing this as there is a comfort level behind choosing your favorite color. But, if you look into what certain colors do as opposed to others, you quickly realize that the choices you make can affect the results you get from your customers.
Keeping that in mind, you have to understand that color psychology is not an exact science. The influences each color has on the individual viewing can vary based on cultural or environmental factors. However, the ideas about each color’s meaning do loosely apply in every situation.
Singling The Factor Out
Color psychology won’t make or break your business’s brand. It is a part of the brand that makes up the whole. It’s there to assist in your brand building process & add to your other marketing efforts.
At the end of the day, to get the most out of applying color psychology comes down to your knowledge of your customers. By understanding their wants, needs, values & beliefs, you’ll be in a better position to pick the right color. When you look through the following infographic see if you can find times in your life as a customer where color affected your decisions.
Color psychology may not be the first thing you think of when you’re building your brand or preparing your marketing message but it does make an impact. If you take the time to choose your colors strategically with keeping in mind the result you want, the chances of marketing success greatly increase.
Did I miss anything? Comment below & let me know what your thoughts on color psychology are & how it affects buying decisions? And, don’t forget to pay it forward by sharing this post with your audience.