If you’re not careful your content development can become nothing more than ‘calculated anarchy.’
You know what you trying to say & the calculated purpose behind the post your writing. But, somewhere along the way of writing, editing & re-writing you lose the original intent & anarchy sets in. I believe this ‘calculated anarchy’ of content development is one of the reason’s most small business owners aren’t consistent.
The good news is it doesn’t have to be this way.
I know your thinking that when you break it down there is a lot more that goes into it than just writing a blog post. Trust me when I say, I’ve been there. At the beginning the what, why & who questions have to be answered. Then the actual producing of the piece and it doesn’t stop there. You have to polish the piece, pick the right images and finally where you’re going to market it.
Content creation is an overwhelming process to say the least. But, if you keep in mind that it is just that a process & treat it like that you’ll have a lot more success creating it.
When I started out I had no process or system. In fact, I read a lot about how to be successful in business you should have systems in place. I even agreed with the articles stances on systems & how they make things a little easier to deal with on a daily basis. I just didn’t implement any myself.
Honestly, my content process was a little less calculated & a little more anarchy. But, in a last ditch effort to save my content creating sanity I sat down and devised a process. At first it all seemed foreign to me to sit down & write out how I approach the content development process.
Copy after copy I sweated it out & finally came up with a process from start to finish. It covers everything from development of idea to the final distribution & marketing. I broke it down into 8 steps that I go through each time I sit down to attempt this whole content game. The following infographic illustrates the process I use.
This process has done a lot for me since I’ve implemented it. I’ve saved time in every phase of content development & distribution. Most importantly it’s made things a lot less stressful as I have clear path to follow. All I really have to worry about is coming up with the ideas.
The one thing to remember is that there is no right or wrong way. There is no one process or system that is be all and end all because we’re all different. What it all comes down to is what you’re comfortable with. The important thing is that you have a process in place & once you find that process you’ll attack developing content with a new vigor.
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