Creating Ideas

To Drive Commerce

Ideas have always been the lifeblood of every successful marketing campaign.

However, those ideas were only as good as the words they used.

My job as a writer is to find the right words that connect, engage, entertain and, most importantly, communicate your big ideas.


“I can easily say that Randy is one of the most dedicated, hard working and focused creative professionals that I’ve had the pleasure of working with. He is a constant source of great and innovative ideas.”


Michael Hurcomb, Music, Portrait & Commercial Photographer and Director

Writing Challenge

The Tagline

What goes into taking an idea and making into a brand?

This series is exactly about that!

You’ll get a look into the process of coming up the ideas and turning them into something.

The first challenge is the inside story of creating something from nothing and finding those right words in creating a brand.


Website Copywritng


Article/Blog Writing


Advertising Copywriting


Content Writer | Copywriter

How does your brand stand out from your competition?

Through blogs?




Whatever the methods you choose, your success relies on your choice of words. It’s the challenge of manipulating words and apply them to creative strategies for various types of media that I enjoy.

It’s about finding those right words to express your messages and speak to your audience. 

From the Blog

How To Write Persuasive Website Content

It's one of the unavoidable realities of being an entrepreneur & running a website - writing web content. You probably procrastinate when first attempting it or psych yourself out thinking 'I'm not a writer.' When you finally do sit down and actually write it you,...

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5 Steps to Creating New Content Ideas

What to say when everything has been said already? We've all been there before, hands on the keyboard staring into a a blank screen wondering what to type. Frustrated you turn to the internet for answers only to read 'content is King!' But, what do you do when the...

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Let’s Start Something New


Interested in working together? Fill out the form below and tell me about your project or if you have any questions. I’ll be sure to get back to you promptly.